And right now, i'm making a blog relates to social media. Social media are growing to be one of the factors that affect the world. As a person who likes to eat (who doesn't??), I often see in the website of some leader in the food industry like McDonald, KFC and Hungry Jack that they are publishing their Facebook pages.
This is some of the examples:
1. McDonalds
(see for the red arrow)
2. KFC
(see for the red circle on the top right. Just a Facebook symbol)
3. Hungry Jack
(see for the messy red circle - sorry for that - in the bottom. Upside of the Twitter logo)
The question is: Why Facebook? I know that Facebook is the most popular social network in the world. However, the fact that KFC, McDonald and Hungry Jack already been known by most of the people in the whole world, so why then they even bother to make a Facebook page? And is there any other options besides Facebook?
As a man who likes to eat, I never open their Facebook pages because I think I can just open their homepage. How about you guys? Any thoughts?
Food for thought Christophoros! (dad joke). I was driving home from the city after having Korean BBQ and when I saw the McDonalds sign in Caulfield (opp Zagames), I had exactly this conversation with my girlfriend. It really irritates me that multinational want to be my friend on Facebook and equally so that people actually sign up as fans! No doubt they've got vast numbers of followers too, but really why??
ReplyDeleteI'm signed up one of big multinationals, but just because I like it, not because I want info from their SM site. I wonder, being that so many of these multinationals operate in FMCG industry, whether this SM phenomenon presents an opportunity for them to use it as reminder advertising so that the brand stays in the evoked set of the consumers that sign up to them.
ReplyDeleteRoss
@ hubba: yeah I'am also wondering why they are trying to get as mny followers as possible?
ReplyDelete@ross: but even so many people already know Maccas and KFC right? so i kinda confused why they still do so
For me, thats the million dollar question - why would I become a fan of KFC/McDonalds etc, other than the obvious- that I would be happy to say I love the brand. (Which for the record, I DON'T - LOL). Unless being a fan of a brand means that there is a value add for me, I wouldn't become a fan. That could mean consumer generated content (a bit of fun), comps (win win win!) or positive brand association. My PET HATE on FB is when you become a fan of a brand on facebook and they just use PUSH strategies to all their fans - a sure way to lose the fans they have worked so hard to get.
ReplyDeletePs - your blog is very attractive... :) :_)
ReplyDelete@rhonda: I love the brand too! LOL anyway thanks for the thoughts and praise hehe
ReplyDeleteGood blog!. I agree with Hubba, I wouldn't like to be friend of KFC, Mc Donalds...I try to accept just people that I know...
ReplyDeleteI wonder if consumers' perceptions of the brand are changed, just because those logos are on the company website. Does it make the brand "cool", or just embarrassingly "try-hard"?
ReplyDeleteIn my opinion, they are trying to get people to become fans of their page so that they get that constant reminder. Its all about keeping their brands in the mindset of the consumer. That way, after people check their facebook and see a post from Mc Donalds or KFC, and get hungry, they might feel like going to Mc Donalds or KFC.
ReplyDelete@ wags: I think for someone it will be cool but for me it's absolutely try hard LOL
ReplyDelete@ivan: but is everyone already reminded about KFC or Maccas via television or something? They had plenty advertisement in every aspect of media.
@Chris - totally try hard! I "liked" Qantas on Facebook but only because I was trying to get a complaint through to them! And then the response they gave was totally lame... I think if multinationals or even just nationals want to engage in social media appropriately then they need to dedicate resources to it and actually answer people with complete responses. Otherwise just go away!
ReplyDelete